No one likes a sales pitch.

Don’t be the business that is all up in the face of your potential customers on social media. Aim to be a resource not a constant sales pitch.

With this in mind, what the heck do you share and post on Social Media? I like to follow the 80/20 rule.

80% of the time, share to either help, entertain and or motivate your audience.

This 80 percent has little to do with your brand. It’s about your customers and what they enjoy.

If you are having a hard time finding out what your audience is into (using Facebook for this example), we can take a look at Facebook Audience Insights. With this tool, simply type in a couple of interests you’re looking for, and it will supply you with a range of other pages, like yours, who are nailing it with real content. Take some tips from these hot resources and offer up a similar style on your page.

Most importantly, Social Media is “social”. Don’t ignore engagement. Always choose to join the conversation by responding to and or liking the comments left on your posts.