Brand Boards for Small Business

What is a Brand Board?

A Brand Board can be defined as a reference document that showcases all your brand elements such as logo, typography, colour palette and tagline amongst other important details.

It is a neat and well-planned document highlighting all the visual elements of the brand in an aesthetic and appealing manner. It is one of the best ways to convey the brand’s attributes, values, personality, and characteristics in one glance and glimpse.

Some items that can be included on a Brand Board include:

  • Tagline
  • Main colour palette
  • Supporting color palette
  • Fonts

How do you make a brand board?

Start with the basics. Do you already have a logo together? Are you looking for 1-3 fonts to complete your visual branding guide? Do you want to add a colour palette? Or are you starting from scratch?

A brand board is a handy reference guide to create for your small business and is super helpful in maintaining design consistency.

If you need a hand creating one for your business there are loads of guides available online. A quick Google search will provide you with inspo for days.

If you need need a hand creating logos, selecting colour palettes, fonts or putting together a brand board for your business we’re here to help.

Contact us for a quote on your branding needs today.

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Example Brand Board
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Example Brand Board

Font Pairing Guide

Fonts can be tricky to pair.

With so many options to choose from, selecting fonts to use together for the best impact can be a time consuming task.

For designing purposes font pairings are usually used in a consistent fashion creating a brand “feel” that can carry through both your print and digital marketing graphics.

Many businesses create brand boards including the font styles that are only to be used to represent their brand. Creating a brand board is a great way to have a handy visual reference of your business colours, logos and preferred fonts.

You can read more on brand boards here.

Let’s get back to the font side of things.

Below are a few examples of great font pairings you will love. Use them as displayed or as inspiration in creating your very own pairings.

Fonts used in this Graphic: Typewriter Font- Anonymous Pro | Handwritten- Just Another Hand | Cute & Light- Drukaatie Burti Thin | Thick and Heavy- Owald | Retro Cursive- Dancing Script | Simple Sans- Josefin Sans | Sketchy – Cabin Sketch | Pretty Handwritten- Homemade Apple | Pretty Script- Dancing Script | Engraved – Rye | Tall & Dark- League Gothic | Something Light – Marck Script

SEO Spam

I’m sure every new (or established) business owner gets these emails.

You know the ones.

They offer SEO (search engine optimisation) services for your business and guarantee that you will appear on the first page of Google.

So how do you spot genuine SEO experts from the SEO scams?

Here’s our top 5 tips on spotting and dealing with SEO scammers:

1) First up. If you have received an unsolicited email it’s a sure sign of a scam. It’s actually illegal to send emails to just anyone.

So if you haven’t “signed up” to receive email communications from said SEO company you can be pretty sure they aren’t legit.

2) The communication is full of errors. Look out for spelling and grammatical errors. Have a laugh. Delete.

3) Most of these emails don’t even provide information on their business. Look for their website links or contact information in the email footer.

If it’s not there, it’s most likely a scam.

4) Ridiculously cheap services.

No one is going to get to the first page of google for $99 a month. Just saying.

If it sounds too good to be true.

It probably is.

5) SEO is a real and effective tool.

If your business could do with scaling up on search engines then I highly encourage you to do your own research. Search for reputable SEO businesses, check their reviews, email them directly or call and speak with a real person.

So there you go. Five hot hints on spotting the SEO smoke and mirrors.

Ps. Don’t ever reply to these unsolicited emails. It just proves your inbox is active and those bastards will continue to hit you up. Delete or send them to junk.

Unfortunately I can’t see and end to this ridiculous spamming but hopefully with a little education vulnerable start ups can avoid being lured by these dodgy emails.

How to write a digital marketing plan

Drafting a digital marketing plan sounds much more complicated and intimidating than it actually is.
What is a digital marketing plan?

A digital marketing plan is important for documenting and setting the initial direction of your online business goals. This plan outlines policies and priorities for the management of your digital marketing assets – including everything from desktop and mobile websites, to apps, social media campaigns, web banners and email marketing.

6 simple steps to a sound digital media marketing plan

Here are six simple tips and hints on creating a sound digital marketing plan for your small business:

 1. What is your objective when using digital media?

Are you trying to get people to notice you, trying to drive sales, or are you looking for a better way to engage with your customers? This is what you need to decipher first so you can zero in on exactly how your digital marketing plan can help you achieve your objectives.

2. Know your industry

What your competitors doing?

Do you currently monitor your competition?

It’s time to get stalky…

The best place to start is to have a look at their digital assets – what does their site look like? How often are they updating their content? How many social media followers do they have? What would you do different or better. What will be your point of difference?

You can’t stand out if you don’t know what the rest of the marketplace is already doing.

Do your research!
3. Understand your audience

Who is in your ultimate target zone?

Who is it that you are trying to reach?

How do they use digital media?

Are they on their phone?

These questions are important in determining the right channels to reach your audience. Mobile is now the leading channel for communications, with 78% of Aussies owning a smartphone, and 73% of those using it to search the internet. This rises to 91% in the 18- to 29-year-old age bracket.

4. Take a long hard look at yourself

Conduct a full audit of your current digital assets. Are they up to date? Does everything tie back to your brand’s overall feel and voice?

How easy is your site to navigate?

Remember, people are pretty impatient online.

If it takes more than a couple clicks to contact you or get to a point where you can make a sale, you need to simplify your site.

5. Extend your reach with social

Even if you’re a little behind when it comes to digital marketing, or you are just starting up, social media can help you gain momentum quickly. The latest Sensis Social Media Report found that almost 6 in 10 consumers are on social media. Social platforms are an amazing marketing tool. Most consumers expect a business to be on social platforms. With the ability to tell your business’ story and rapidly engage and connect with customers, social media is a wonderful way to connect, entertain, educate and engage customers.

Draw up a content plan for what you are going to post and when.
6. How will they find you?

Even the most impressive looking website means nothing if no one knows it’s there. One of the best ways to help people find your business is through Search Engine Optimisation (SEO). Make sure your website has been built according to Google’s best practices for organic searchability. Ensuring your SEO is in order is possibly the most important investment you can make.

Beware of SEO Scammers. For more information on how to spot them read our article on SEO spam here.

Google changed its algorithm recently to give priority to mobile optimised sites when serving up search results. Don’t let your business miss out on being found for the sake of a simple upgrade.

A digital marketing plan doesn’t need to be complicated, just considered. If you’re still unsure, Task Boss can guide you along the way. Simply contact us for a free consultation.
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80/20 rule of posting on Social Media

No one likes a sales pitch.
ALL OF THE TIME.

Don’t be the business that is all up in the face of your potential customers on social media. Aim to be a resource not a constant sales pitch.

With this in mind, what the heck do you share and post on Social Media? I like to follow the 80/20 rule.

80% of the time, share to either help, entertain and or motivate your audience.

This 80 percent has little to do with your brand. It’s about your customers and what they enjoy.

If you are having a hard time finding out what your audience is into (using Facebook for this example), we can take a look at Facebook Audience Insights. With this tool, simply type in a couple of interests you’re looking for, and it will supply you with a range of other pages, like yours, who are nailing it with real content. Take some tips from these hot resources and offer up a similar style on your page.

Most importantly, Social Media is “social”. Don’t ignore engagement. Always choose to join the conversation by responding to and or liking the comments left on your posts.

 

 

 

 

 

 

How To Get Your Small Business On Google

How do I get my small business on Google?

We get asked this a lot at Task Boss and it really is quite simple and FREE.

Follow this super simple guide and your business will be listed on Google in next to no time.

Get On “Google My Business”

The first step for you and your local business should be to get on Google’s My Business directory. You can get there by following this link.

Click on the “Start Now” button, and follow the prompts, enter in as many details as possible.

Screenshot 2017-10-22 14.25.49

Make sure your address is accurate, as this is how people will find you, and it’s where Google will be sending you a post card to verify your business.

Keep an eye out in the mail for your Google postcard – when you receive this, it will contain a PIN number that you can enter to verify that the business is in fact yours, and also at this address.

Generally your verification post card will come within 5-6 days, but it depends on where you are located.

( you can also request a call rather than a postcard )

Set Up Your Google+ Page

Once you’ve verified your business, you can proceed to set up your full Google+ page.

Head over here and create your page.

Again, enter as much detail as possible, and add photos too. There are several categories you can add photographs to, including interior, exterior, at work, and more. Add a few good shots to each category so people can get a feel for your business.

Once you’re all set up, you’ll eventually get a great sidebar when people search for you, like this one.

Screenshot 2017-10-22 14.24.08

Encourage Reviews

People will also be able to start leaving your business reviews – this is great for your ranking, and helps provide social proof.

Whenever a customer is really happy with your service (which is hopefully very often!) it pays to ask them nicely if they wouldn’t mind leaving you a short Google review.

Is it all too much?

Doing this stuff is just too much for some people. Others just don’t have the time.

Some just want peace of mind that it’s been done the right way.

If you fall into any of the categories above, then contact us and we can make sure that your business is set up correctly.

Be found by the right people. Get on Google today.

 

 

Websites for Small Business

Don’t set and forget your website

For some small business, it’s important to have a website that is easy for their OWN admin staff to manage. With popular elements like blog pieces or articles being included in many modern sites, having a traditional web designer make these consistent updates to a website, can prove costly.

When I build a site, I make it my goal to understand your business and how often you need to make the simple changes and together we find the best platform for you.

A site that is built, managed and only accessible by a web design company means that every time you wish a minor change to be made it’s $$$$ out of your business pocket.

For many, it makes sense to know how to edit the elements of your website, or how to manage basic changes if need be. I build sites that can be customised to your particular needs and tech ability and I provide training on the items you most often need refreshed.

Websites, should never be “set and forget”. Working together with Task Boss for your web design ensures that you have the ability to manage your sites basic backend if you wish. It is important that a website showcases the most up to date and relevant information possible. Of course, if web tech really isn’t your thing (it’s easier than you think, I promise) Task Boss can manage the lot.

Services for changes, updates, photos, blog items and more for your website is available at affordable prices.

Task Boss recently worked with All Areas Family Day Care to create a new and refreshed website on a platform that can be easily managed by the staff.

Check it out here.

If you need web design assistance, support or guidance,  contact Task Boss for a FREE consultation.

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How To Post To All Three Major Social Networks At Once! – Task Boss Tips …

Social Media is downright time consuming. It really is. With so many platforms to consider and be across. How is a small business meant to keep up? It can be tricky. But with a few hints and tips, you can be posting to all three major networks at once!

Save time by linking your profiles and posting to the 3 major Social networks in one fell swoop!
Step 1: Accounts

You will need:

  • A Facebook account
  • An Instagram account
  • A Twitter account
Step 2: Facebook Business Page

If you don’t have a facebook page for your business, go get one here.

Make sure to fill out all the details. Including contact details, operating hours and more. The simple prompts from Facebook will guide you along the way.

Step 3: Linking your Profiles 

First convert your Instagram page to a business profile. The guide for this is here.

Next, connect your facebook and twitter profiles by following the steps listed here.

You are done!

Now you can simply post to all three major social networks  by making a regular post to Instagram and sharing to Facebook and Twitter.

Remember to use your #hashtags for optimum engagement.

If you need a hand with your Social Media efforts or you would like further personalised hints, tips or guidance contact us for a FREE consultation.

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